In The Cowboy and the Cross, Bill Watts takes us from his stormy upbringing and his tumultuous years at the University of Oklahoma, to his days in the wrestling business, sparing nothing in his details about football coaching legend Bud Wilkinson, ugly encounters with some of the top names in wrestling in the 1960s, and frightening stories about skirting tragedy and the law in violent altercations.

Watts talks about all the top stars of his legendary Mid-South Wrestling promotion. He explores the oil crunch that killed his company and the problems that killed his marriage. His personal tribulations coincided with his reawakened spirituality, and Watts gives readers a lot to think about as he narrates the story of the profound change God made in his life. Wrestling Observer newsletter editor Dave Meltzer calls this book a "must-read" for anyone in the wrestling business.